Sign up for your competitors' emails

Your competitors tell their own customers about sales, new services and price changes by email. Sometimes that shows up in an inbox before it shows up anywhere on their website.

An easy way to keep up:

1. Set up a separate inbox, or a folder, just for competitor mail.

2. Join the email lists of your two or three closest competitors.

3. Once a week, skim what they sent. Note any discount, new offer or change in how they describe themselves.

4. If a promotion lands on your busy season, plan your answer early instead of reacting late.

It costs nothing and takes a few minutes a week.

If you want to see how a weekly competitor report lays out changes, here is an example: https://radarmybusiness.com/demo/competitor-report

Kristopher