Demo · Example report
Example report
The weekly report for Brightline Digital, a fictional marketing agency watching its own website, AI answers, rival agencies and Zaps. Every business here is fictional.
Example report · sample data. Sample data for illustration; all businesses are fictional.
Prepared by Brightline Digital
Brightline Digital · weekly report
brightline-digital.example · week ending Oct 31, 2026
Uptime (7 days)
99.53%
47 min down
Homepage load
4.8 s
was 2.1 s
AI score
22/100
was 41
Zaps failing
2 of 4
1 more quiet
Example report · Brightline Digital
Website: up, fast, secure, and emails landing?
Daily checks on brightline-digital.example: uptime, speed, SSL and email settings.
Example report · sample data. Sample data for illustration; all businesses are fictional.
- Website - Down
Site down 47 min, Tue 2:10 to 2:57 AM
Why it matters: Prospects comparing agencies late at night hit an error page and book a call elsewhere.
Fix: Ask the host about the outage; keep a simple status page with the contact form.
- Website - SSL
SSL certificate expires in 6 days
Why it matters: Browsers will show a "Not secure" warning, a bad look for an agency selling websites.
Fix: Turn on auto-renew at the host or renew today.
- Website - Slow ↓
Homepage load 4.8 s (was 2.1 s)
Why it matters: A slow agency site undercuts every pitch about fast websites and costs local rankings.
Fix: Compress the new showreel video; it added 6 MB.
- Website - Email Health
SPF fails, DMARC missing
Why it matters: Proposals and monthly client reports are likely landing in spam.
Fix: Add the mail provider to SPF and publish a DMARC record (p=none to start).
- SPF · Fix needed
Mail provider not included; 3 senders fail
- DKIM · Pass
Signing key found
- DMARC · Fix needed
No record published
- MX · Pass
2 mail servers answer
Example report · Brightline Digital
AI Radar: does ChatGPT name the business?
Radar asks ChatGPT the questions customers ask and shows who gets named instead.
Example report · sample data. Sample data for illustration; all businesses are fictional.
- LostBest marketing agency for small businesses in Harrow Bay?Named instead: Lumen & Lark Marketing, Northstack Creative
- LostWho does local SEO in Harrow Bay?Named instead: Lumen & Lark Marketing, Pinecrest Growth Co.
- NamedAffordable website design agency near Harrow Bay?Named instead: Northstack Creative
- Not namedGoogle Ads management for local businesses in Harrow Bay?Named instead: Pinecrest Growth Co., Lumen & Lark Marketing
- Not namedMarketing agency in Harrow Bay with good reviews?Named instead: Lumen & Lark Marketing, Northstack Creative
Why it matters: lost from 2 answers this week while Lumen & Lark was named in both. Fix: Add a "Local SEO in Harrow Bay" page with packages, prices, results and reviews; Lumen & Lark's page is the one ChatGPT quotes.
Example report · Brightline Digital
Competitors: what changed this week
Every price, offer, page and message change on the rival agency sites Brightline watches.
Example report · sample data. Sample data for illustration; all businesses are fictional.
Brightline Digital
- Northstack - Price ↓ -$10
- Pinecrest - New Page
- Lumen & Lark - Reviews ↑
- Competitor - Price ↓ -$10Northstack Creative · /packages
Local SEO package cut from $300 to $290 a month
- Local SEO from $300/mo + Local SEO from $290/mo
Why it matters: Brightline's $320 package is now $30 more than Northstack's.
Fix: Match at $295, or lead with month-to-month terms.
- Competitor - New PagePinecrest Growth Co. · /ai-search-starter
New "AI Search Starter" package page
+ /ai-search-starter (new page)
Why it matters: Targets the exact service Brightline is losing in ChatGPT answers.
Fix: Publish Brightline's own AI search package page.
- Competitor - Reviews ↑Lumen & Lark Marketing · Google reviews
Reviews up 14 this month (Brightline +1)
- 72 reviews + 86 reviews
Why it matters: More recent reviews win the map pack and AI answers.
Fix: Fix the review-request Zap below and ask every client at report time.
- Competitor - New OfferPinecrest Growth Co. · /
New "Google Ads in a Week" offer on the homepage
- Growth marketing for local brands + Google Ads live in 7 days, setup free
Why it matters: Undercuts Brightline's $250 ads setup fee.
Fix: Waive the setup fee for 3-month ads contracts.
- Competitor - Price ↓ -$200Northstack Creative · /packages
Website + SEO bundle cut from $1,690 to $1,490
- Website + SEO bundle $1,690 + Website + SEO bundle $1,490
Why it matters: Brightline's bundle is now the most expensive of the three.
Fix: Add a smaller bundle at $1,450 or include 2 months of SEO.
Northstack Creative
northstack-creative.example
- • Local SEO package $290/mo, was $300
- • Website + SEO bundle $1,490, was $1,690
- • Ads management $340/mo, was $350
Pinecrest Growth Co.
pinecrest-growth.example
- • New "AI Search Starter" package page
- • New "Google Ads in a Week" offer
- • New case-studies page
Lumen & Lark Marketing
lumenlark-marketing.example
- • Named by ChatGPT in 4 of 5 answers
- • 86 Google reviews (+14 this month)
Example report · Brightline Digital
Automations: are Brightline's Zaps still running?
Brightline adds a Workflow Ping to each of its own Zaps. One email when a Zap fails or goes quiet, another when it recovers.
Example report · sample data. Sample data for illustration; all businesses are fictional.
- Automation - Failed
Website contact form → CRM (Zapier)
Why it matters: Failed 14 times since Mon: CRM login expired
Fix: Reconnect the CRM account in Zapier.
- Automation - Failed
Finished project → review request email (Zapier)
Why it matters: Failed: email app disconnected
Fix: Reconnect the email account and re-run the failed steps.
- Automation - Quiet
New lead → Slack alert (Zapier)
Why it matters: No ping in 3 days (expected several a day)
Fix: The Zap was switched off; turn it back on.
- Automation - Recovered ✓
Monthly client report → send (Zapier)
Why it matters: Recovered after 2 missed runs
Fix: None needed.
No card needed. Nothing is charged when the trial ends.